{"title":"Sonder Prima","description":"\u003cp\u003ePrima is your high-performance, race-tuned companion for when your legs say go. Stiff where it counts and light where it matters, it’s for riders who love the feeling of acceleration, who chase up climbs and grin through the burn on the way back down. If you ride for the thrill of speed, Prima delivers.\u003c\/p\u003e\n\u003ch3\u003eBecause going fast doesn't mean going for broke\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e• 7046 alloy frame — as stiff and light as carbon, with better durability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• Aggressive geometry — low stack, steep angles, short rear for sharp handling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• Built for speed — club rides, crits, or just feeling fast\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• Clearances for 32mm tyres — comfort without compromise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrima proves you don't need carbon to go fast. Crafted from high-end 7046 aluminium, it's lighter, stiffer and tougher than standard frames. Race-level performance with a smoother ride and a smaller environmental impact.\u003c\/p\u003e\n\u003cp\u003eFrom club rides to crits to chasing your own best times. Prima rewards every watt you put in. Handbuilt for you in the UK with serviceable, future-proof components: it's the smarter way to go faster.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Months of trial, error, and riding have delivered Prima, a road race bike that delivers swift responsiveness and top-tier speed.”\u003cbr\u003e— Neil Sutton, Sonder Designer\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eCrafted with precision, the 1.4kg 7046 Alloy frame delivers swift responsiveness and top-tier speed.\u003c\/p\u003e\n\u003cp\u003eHigh-end alloy, dropped seat stays and monocoque carbon fork offer superb ride quality and precise handling coupled with a sleek and fuss-free aesthetic. Signature internal routing and heat-treated welding technology give superior finish without the carbon tax.\u003c\/p\u003e\n\u003ch3\u003eSmarter. Sharper. Faster.\u003c\/h3\u003e\n\u003cp\u003eLet's bring things down to the basics. Modern high-end grade alloys are as strong, stiff and light as all but the very best carbon. They perform as carbon but have a smoother ride characteristic. It's how 200g in weight, equivalent to a small glass of water, saves £2,000 in frame cost. We invest that cash in a superior groupset and wheel tech to deliver an exceptional riding experience and significant performance gains previously reserved for models at the highest end of the market.\u003c\/p\u003e\n\u003cp\u003eAlloy frames are environmentally preferable. They last longer, are recycled and are fully recyclable. It's what you'd expect from Sonder - Europe's only certified B-Corp bike brand.\u003c\/p\u003e\n\u003cp\u003ePrima’s clearance accommodates tyres up to 32mm, and the 142 x 12mm dropouts are designed for optimal performance. The SRAM Universal Derailleur Hanger is widely available and is the new industry standard - get rolling again sooner should anything go wrong.\u003c\/p\u003e\n\u003cp\u003eRide Prima – an experience that's smarter, sharper, and faster 365 days a year.\u003c\/p\u003e\n\n\u003cdiv class=\"embed-responsive videoWrapper embed-responsive-16by9\" id=\"prima-vid\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/2ANGTJ0m99g?si=iZ9idvzGfJZt-qCi\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","products":[{"product_id":"prima-al-105","title":"Prima Al 105","description":"\u003cp\u003e\u003cstrong\u003eA race-orientated road bike.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrima is your high-performance companion designed for riders who want to go fast. Crafted with precision, the 1.4kg 7046 Alloy frame delivers swift responsiveness and top-tier speed.\u003c\/p\u003e\n\u003cp\u003eHigh-end alloy, dropped seat stays and monocoque carbon fork offer superb ride quality and precise handling coupled with a sleek and fuss-free aesthetic. Signature internal routing and heat-treated welding technology give superior finish without the carbon tax.\u003c\/p\u003e\n\u003cp\u003eWe've focused on the components that really elevate performance. It's aggressive off the line, with smooth and dynamic power transfer for a ride experience that rivals the very best on the market.\u003c\/p\u003e\n\n\u003ch3\u003eSmarter. Sharper. Faster.\u003c\/h3\u003e\n\u003cp\u003eLet's bring things down to the basics. Modern high-end alloys are as strong, stiff and light as all but the very best carbon. They perform as carbon but have a smoother ride characteristic. It's how 200g in weight, equivalent to a small glass of water, saves £2,000 in frame cost. We invest that cash in a superior groupset and wheel tech to deliver an exceptional riding experience and significant performance gains previously reserved for models at the highest end of the market.\u003c\/p\u003e\n\u003cp\u003eAlloy frames are environmentally preferable. They last longer, are recycled and are fully recyclable. It's what you'd expect from Sonder - Europe's only certified B-Corp bike brand. \u003c\/p\u003e\n\u003cp\u003ePrima’s ample clearance accommodates tyres up to 32mm, and the 142 x 12mm dropouts are designed for optimal performance. The SRAM Universal Derailleur Hanger is widely available and is the new industry standard - get rolling again sooner should anything go wrong.\u003c\/p\u003e\n\u003cp\u003eRide Prima – an experience that's smarter, sharper, and faster.\u003c\/p\u003e","brand":"Pre Order","offers":[{"title":"Default Title","offer_id":40723479134313,"sku":"CBSOPRIMAL105","price":949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/1626\/1993\/files\/prima-al-105-blue.jpg?v=1774029401"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/1626\/1993\/collections\/prima-banner-desktop.jpg?v=1764068194","url":"https:\/\/alpkit.live\/collections\/sonder-prima.oembed","provider":"Alpkit","version":"1.0","type":"link"}